Well, this is what I understand from a one full page of China Daily articles talking about Facebook and Google.
See China Daily 31 December 2012:
“Facebook links to Chinese businesses”
http://www.chinadaily.com.cn/business/2012-12/31/content_16070824.htm
and
“Social network platform helps companies build strong links in overseas markets”
http://usa.chinadaily.com.cn/epaper/2012-12/31/content_16071786.htm
With all due sarcasm China Daily invites you to share the articles on … Facebook and Twitter.
Says the second article:

Huawei Technologies Co, a leading telecom gear vendor, currently attracts more than 140,000 fans worldwide on Facebook for its mobile phone products. Huawei started to look beyond the traditional telecom businesses and explore new fields in recent years, to create diversified revenue sources.
“There is a big difference in selling products to customers and selling products to enterprises,” Wan Biao, CEO of Huawei Device Co, a mobile phone subsidiary of Huawei, said in an earlier interview with China Daily. “In order to make connections with ordinary people, it is important to know what they like and what they usually do,” he said.
Since Facebook is an active platform where friends exchange ideas and update status, it naturally becomes a good place for companies to raise exposure and promote products, said He Shiyou, executive vice-president of telecom gear maker ZTE Corp.
“We have seen a rapid increase in ZTE fans on Facebook,” He said. ZTE opened Facebook accounts in several countries, including the United Kingdom and Spain, and all these accounts attract more than tens of thousands people.
“There is great potential for ZTE to further strengthen its efforts in Facebook marketing,” He said.

 In other words, China Daily, ZTE and Huawei all admit the importance for business to be on platforms like Facebook. The only ones who could care less are the censors. They live in medieval times and are harming business in China.