On 5 November, one more seminar where I introduced the main message of my book “Toxic Capitalism”: the need to strive for Quality and Durability, so we can reduce the pressure on the environment by being better consumers, wasting less and using more efficiently resources such as raw materials and energy.
The event was organized by the European Chamber of Commerce in China (EUCCC) and presented as “Event Series on Environment: Quality & the Environment – Quality & the Environment – The dilemma for China and the West”.
It took place in the Four Seasons Hotel Beijing
The introduction to the talk:
Despite the ongoing efforts of government and industry to embrace quality systems, market competition has historically forced many Chinese manufacturers to neglect quality to save costs. However, there are signs that the tide is turning, and improving the way that quality systems are implemented has become a top priority for the current Chinese leadership.
At this event Klaus Ziegler, owner of Beijing Quality Partnerships LLC and a renowned expert in the fields of standardization, quality and certification, will introduce some of the tools that are available in the market that improve quality through training and integrated quality measures. He will explain how these tools can be utilized in product design and production processes and how they are implemented in China.
The issue of manufacturing quality has a direct impact on the environment, and as consumers we play an important role in this. Today’s consumers are locked in a cycle of buying cheap goods and quickly disposing of them when they break or are superseded by superior products, and this places an enormous strain on the environment.
Although China has borne the brunt of criticism for producing cheap and inferior products that degrade the environment, there are plenty of examples of Western manufacturers that are equally culpable. Environmental issues are a global problem that we all have a responsibility to solve.
Gilbert Van Kerckhove, author of Toxic Capitalism, will provide insights on environmental issues linked to manufacturing and consumerism, and will explain how we can all play our part in improving the current situation.

I had suggested to share the presentation with Klaus as he is indeed an authority in quality and standards. He was so kind to give me some more time for my presentation – a little under 40 minutes.
The presentations were followed by Q&A (and some book sales!).