(edited 9 August)
Beijing is preparing for 2008. The rumor mill and the stories of the people who have received “notices” provide some interesting gossip.
When the US athletic delegation was in town a few weeks ago they were assured of a “clean Olympics”. Indeed, “All factories will be closed for 3 months”. I am not really sure if the journalist (Stephen Wade – ASSOCIATED PRESS) got that right:
“They’ve have told us the factories will be closed for three months in 2008 and that they will have a directive to encourage residents to stay off the roads with their cars”.
A lawyer with office in Jianwei SOHO apparently received a notice they will not be allowed to operate during 3 weeks at least. So, holidays for the staff. Just wondering if that will apply to all offices.
The entertainment sector? Curious what will remain open to the public in the now famous “Gongti Strip”. Also, some venues such as bars and restaurants might be taken over for big bucks by companies who will set up their hospitality center.
So, hopefully one will be able to have a good time after watching the Games, like in Sydney where visitors were very happy and had a good time.
Well, let’s hope the city will not be too much sanitized.
2008 Beijing Olympics
Preparing Beijing for 2008: part 1
(edited 9 August)
Dongcheng District has informed the owners of the buildings on Gongti Bei Lu, in front of the Workers Indoor Gymnasium (where boxing events will take place) that all their façades will be changed and standardized. All in grey (the official color of Beijing), new windows, new doors, publicity panels changed etc.
The street has a wide range of restaurants.
The president of the IOC, Dr. Jacques Rogge as well as his son (leader of the Belgian Olympic Team), are all well known customers of the famous restaurant Morel’s might have a problem trying to locate their favorite café.
Hangzhou: Lenovo brings the Olympic Torch!
I was invited by Lenovo to be part of the arrival ceremony of the Olympic Torch that will remain in Hangzhou for two days so everybody can come to see it and make a picture with it. For normal citizens the torch is encased in a plastic enclosure.
Lenovo is the only Chinese sponsor for the Torch Relay. More important, it is Lenovo’s Innovation Design Center, with its dozens of creative designers who were awarded the winning design for the 2008 Torch. Details on the torch are on BOCOG’s website. What you will have some difficulty to figure out – who did the design.
I had the pleasure being with the main designer of the torch, Mr. Zhang Jun, a young and friendly guy who turned out to speak English fluently and to be modest despite his success.
As for me, it was a fun experience despite the heath (close to 40C at least). Lenovo had provided buckets of ice and a spray of cold water for the tent but still…
I never was such in demand to give out my autograph, on scraps of paper, diaries, anything. Even on T-shirts, usually of girls and ladies, so I had to be careful not to be accused of sexual harassment and I chose to sign the back rather than the front 😉
The young crowd was super enthusiastic and I had to be dragged away by the Lenovo staff as the autographs did not stop. People were genuinely nice, I really did not object myself…
Of course I had to make the usual speech, give interviews and cut a ribbon together with some VIPs.
The obvious darling of the crowd was Zhang Jun who patiently dealt with the army of journalists and interested Hangzhou citizens.
Simple design but sleek and very Chinese with its “Cloud of Promise” and other features.Lenovo is making a grand tour of 100 cities in China to show the Torch to Chinese citizens who are far away from Beijing.Lenovo is indeed taking its role as major sponsor of the Olympics very serious. They are a TOP, worldwide Sponsor after being also active in the Torino Winter Olympics. Their many marketing events underline the fact that becoming a sponsor is just the beginning of a long and costly campaign. Thumbs up.
http://homepage.mac.com/bjprc/PhotoAlbum2.html
Enjoy!
Beijing versus Hangzhou: poor Beijing!
I went for a quick trip to Hangzhou on Friday, to join the Lenovo Torch Tour. I did not visit Hangzhou for many years but went there several times in the past, starting in the very early eighties. Coming from polluted, dusty and chaotic Beijing, something close to a shock.
Yes Hangzhou was hot, hot, hot. Temperatures went close to the forties in the shadow and the Lenovo event – held outside – was a real endurance test.
But what made such an impression was the city overall. Clean, organized, pleasant traffic, modern, attractive. Plus the charm of the famous lake. Reminds me of Switzerland where so many cities are close to perfection.
In Beijing, roads are dirty, sidewalks are a mess, the surface of the roads are often pretty bad and overall the streets are chaotic and messy. Pavements, street dividers, sidewalks, walls, houses all show marks of poor maintenance and the use of doubtful material. Like the thousands of “parking meters”, never used, broken down: the company that made the deal must have some excellent guanxi or what? Compare that to Hangzhou. I suggest Beijing officials in charge of polishing the image of the capital before the 2008 Olympics make a fact finding tour to Hangzhou (without lavish banquets). Let them walk around the city, look at how are the streets are so well maintained, no rusty and broken down fences, damaged lighting, no ugly overhead cables hanging everywhere, good signage (most with English text), modern public transport.
I was given a tour around the city including the industrial and commercial areas. Whaw.
Long way to go really for Beijing. Coming back here, I immediately smelled the pollution, noticed the lack of vivid colors (due to the particles hanging in the air). The mess on the roads – just walk on Gongti Bei Lu.
Returning from a developed country to a much-to develop other country.
Not to wonder Hangzhou gets many top scores in surveys of Chinese cities.
Ambush Marketing: no IOC reaction but…
Some weeks ago I sent an e-mail to the IOC representative in Beijing who ignored twice my request for information. Oh well, I thought she was nice but I guess I was being an optimist. (I have the bad habit of answering e-mails)
The two questions were:
1) how is it possible that companies like Nike, Kangta and Li Ning can cut deals to give outfits to athletes that will use them openly during opening & closing ceremonies and other?
2) on BOCOG’s website, Johnson & Johnson are listed twice, as TOP and as Beijing 2008 Partners. In the meantime, I found the answer – they are indeed in the two categories.
On 16 June 2007 “Beijing Today” reported “BOCOG to prevent ambush marketing”:
The athletes will not be allowed to endorse non-Olympic sponsors during the Olympic Games in order to protect the legal right of the sponsors to benefit from the Games, an official from BOCOG said.
“We won’t allow participating athletes to speak for non-licensed companies during the Olympics. For example, Liu Xiang has to promise not to represent non-official sponsors, even though he is endorsed by Nike, a non-licensed brand,” Chen Feng, vice-director of BOCOG Marketing Department said. BOCOG will do its best to protect the rights and interests of the sponsors and to fight against ambush marketing, which refers to those non-Olympic companies that gain commercial benefits by selling or promoting fake or unauthorized goods associated with the Games.
So far for the article that gives a partial answer to the first question but does not clarify (yet) the deals struck by certain National Olympic Committees to promote Nike, Kangta and Li Ning during the Games, in particular during the Opening Ceremony.