60 Years – 60 Brands Seminar

“Chinese Brand Development and Transmission – Summit Forum”
On 10 June 2009, CCTV.com and other CCTV companies organized a Forum in the “State Guest Hotels – Presidential Plaza Beijing”, to discuss about Chinese brands. At a later date a jury will select the 60 most famous Chinese brands.
Gilbert was one of the keynote speakers, talking about “Chinese Brands Facing the World”, see here the speech in pdf. Feedback indicated the audience liked the presentation…


Other speakers included:
Mr. Zhou Fan (pictured), CEO of Zhoulin Bio-Spectrum Technology Co., Ltd., and Mr. Feng Jun, President of Aigo (Beijing Huaqi Information (aigo) Digital Technology Co., Ltd, among many others.
CCTV will air the Forum at a later date, before the 60th Anniversary of the PRC.

International Copyright Exchange (Beijing)

On 8 May Gilbert Van Kerckhove took part as a VIP guest and speaker in the official opening of the International Copyright Exchange (ICE). It is established jointly by the Copyright Protection Center of China, China Beijing Equity Exchange and Beijing Dongcheng District Government.
In his speech, Gilbert underlined the importance of the ICE for Bencham and the European Chamber. ICE was set up on 16 February, serving as the biggest trading platform for copyright business to improve the copyright market and protect IPR in China.


ICE is located in the Yonghe Plaza, which is part of the Zhongguancun Science Park and is a hub for cultural & creative industries. With the west tower of Yonghe Plaza being its main office building, ICE’s office area also extends to Gehua Tower and its neighboring area. ICE’s members include copyright management organizations under the direct leadership of central and local governments, industry associations, major enterprises, service providers and agencies. ICE aims at constructing a complete industrial chain, making Yonghe Plaza the largest and most influential copyright industry hub and accelerator in China as well as a international copyright trading base.

New position with Ministry of Civil Affairs

5 June 2009 – News Release
Gilbert Van Kerckhove has been appointed as International Director of the “The Managing Committee of the China Ageing International Development Foundation”.
He reports to the Executive Director, Mr. Li Shu Chun, formerly Vice Minister of the Ministry of Civil Affairs who has the rank of minister. Mr. Li attended the Rotary Ball as a VIP guest on 23 May 2009 and the Foundation’s website shows pictures of him during the Ball, see here more.


The Foundation has recently been set up to contribute to the improvement of the growing elderly population. The Committee is under the leadership of National Ageing Office and supervised by the Ministry of Civil Affairs. For further details please visit the website:  http://www.caidf.org.cn/en_index.html
The Leadership list:
See:
http://www.caidf.org.cn/leadershiplist.html (English)
http://www.caidf.org.cn/show.aspx?id=58&cid=17 (Chinese)
In 1989, China designated the “Ninth day of the Ninth month of the Lunar Calendar” to be the Festival Day for the Elderly. This day, also known as the Chongyang Festival, promotes respect, love and assistance towards the elderly. With the strong support of the Chinese government, the Committee will host the “First China International Chongyang Festival”. In 2009, Chongyang Day will be on October 26th, 2009.
The Committee wishes to invite international representatives who are over 60, enjoy good standing and are famous in their country because of their previous career or through their success after retirement. The Committee will hold a lucky draw to select 99 illustrious representatives from 99 countries out of 171 countries having diplomatic relationship with China, to celebrate the Chongyang Festival in Beijing together with Chinese VIP guests.
Further details are available through Gilbert.

Europe Day in Beijing & Verhofstadt

Europe may have its share of problems – as Guy Verhofstadt told us the same evening – such as, a lack of unity, total inertia (in dealing with the current crisis). At least in Beijing we feel happy all together as a big Europe – joining the Europe Day party organized in the EU delegation, thanks to our sympathetic Ambassador Serge Abou.
I felt bad there – so much good-looking food from all the EU countries and I couldn’t touch it really because of my other dinner the same evening.


I did take a few pictures of – well yes – our Belgian Ambassador Bernard Pierre who again showed his singing talents (I have two of his CDs…). And of course (being me) of cute girls performing.
Sometimes Beijing sucks but we do have our rewards. Believe me.
So later I was in the residence of the Belgian Ambassador to have dinner with former Belgian Prime Minister Guy Verhofstadt who talked about his books – and I walked away with a signed copy of his Chinese version “The United States of Europe”. He promised to send us a copy of new book “The Way out of the Crisis. How Europe can save the world”.
The former PM is not too optimistic with the lack of action in the EU towards the economic downturn. He might have a point. But contrary to the USA and China where we need more and better railways, highways, bridges and other infrastructure, the EU has not so many obvious infrastructure projects to do – except if it builds the “bridges to nowhere” like in Japan. But it is true that drastic reforms in the banking sector – among others – are badly needed. The lack of action in the past in Japan on that level resulted in a long and difficult recovery – the bad scenario awaiting the EU.

The EUCCC looks at Chinese economy & trade

See here the full text of an interview published by China Daily on 9 May. Excellent overview and overall my own position on the matter. Joerg remains diplomatic but clearly indicates there are some worrying trends. As chairman of the EUCCC Working Group “Public Procurement” I look very much into issues of market access and since years China has been very good at keeping out EU companies whenever it feels so – despite all the lip service and denials.
Chamber head: China will ‘bottom out’ this quarter
By Wang Xin (China Daily)
China’s economic downturn will bottom out in the second quarter of this year, according to Jörg Wuttke, president of EU Chamber of Commerce in China.
“But whether the recovery line will be the shape of a ‘V’ or ‘W’ is not known,” he added.
He cited heavy government-led investment in fixed assets, abundant lending by major State-owned banks and rising stocks bolstering confidence as reasons for his optimism.
Yet he said he is unsure of whether or when a second bottom might be felt in China because the global economy will not recover so soon.
What he is sure of is that the markets in the United States and the European Union are shrinking dramatically.
“The worst is not over yet,” said Wuttke echoing Chinese Vice-Premier Wang Qishan.
While China is struggling to maintain continuing growth, seeking to realize a 7 to 8 GDP percent increase, Germany – the biggest economy in Europe and also the homeland of the chamber president – has dropped by 5 percent, contributing significantly to an overall decline on the continent, Wuttke said.
So Europe will contract this year, not to mention the epicenter of the recession, the US.
“If US and Europe are lucky next year they will not go down but go flat,” Wuttke said. “And that is, if we are lucky enough.”
“China cannot wait until Europe and US come back, because they will come back too late,” Wuttke said. “Chinese exporters have to understand that the good times of big US and Europe buying are over.”
Instead of waiting for others to pull it out, China has to depend on itself by stimulating domestic consumption, restructuring its economy and shifting the growth pattern, he said.
Wuttke predicted that China will over the next five or 10 years turn from a supply-side economy producing for the world to a demand economy that will consume more and have stronger import growth.
The “timely, big and broad” stimulus package China’s government announced last November targets comparatively weak infrastructure in areas such as railways and has already had an impact on the economy.
Being “part of China” – as the president of EU Chamber of Commerce repeatedly stressed – European-funded companies “have been hit as China has been hit and got stronger as China feels the results of economic stimulation”, Wuttke noted.
Companies in the sectors related to infrastructure construction such as cement, steel, building materials, rails and trains have benefited enormously from the package.
Wuttke suggested more investment should be made in what he called “soft areas” like education, healthcare and pensions, rather than in “unnecessary additional hard infrastructure”. “When people feel safe, they become more ready to spend,” he said, though he noted expanding a social security network is a time-consuming task.
Low-income people should be the target of the stimulus plan, he said, as the poor tend to spend more as they need more, while the rich probably choose to save more.
In addition to spurring domestic demand, China is also extending a hand to help other nations revive.
Commenting on a string of visits of Chinese trade delegations around Europe, Wuttke said he agreed with Chinese Premier Wen Jiabao that they are confidence-building tours.
Despite the limited impact on trade figures, the purchase groups have showed a gesture of goodwill, he noted. “In contrast to US conservative efforts, China is buying from us.”
“China is virtually the only big economy that is still growing. Of course everybody is trying to gain a standing in it.”
For European-funded companies, the Chinese market itself is now the focus as it is no longer just a manufacturing base for exports, Wuttke said.
However, as some of the European ventures serve Chinese exporters, indirectly they were also hit badly in the foreign trade collapse, he added.
Even worse, with heightened pressure from the crisis, protectionism is markedly rising.
Protectionism, “the ugly sister of recession”, results in distortion of market conditions, Wuttke said. Such short-sighted thinking has a long-range bad impacts, he pointed out.
“It is politically easy to do”, but as a whole, it makes business more expensive, disrupts supply chains and results in consumers paying higher prices with fewer choices, which in turn causes people less willing to consume and actually delays economic recovery, he said.
“Protectionism has obviously proved to be a disaster, but is hard to avoid, especially during a slowdown, unfortunately.”
Currently no severe protectionism is looming yet “there are such tendencies,” he said.