China Travel agencies – Reisagentschappen in China

I am often asked the question “Who can help me for a trip in China?”
Ik krijg regelmatig de vraag “Wie kan ons helpen voor een reis vanuit België naar China? Welk agentschap is aan te bevelen?”
Volgt hier een kort en persoonlijk overzicht, op basis van persoonlijke ervaringen en feedback. Het is niet noodzakelijk volledig.
Met wie naar China reist vanuit België of Nederland kijkt best uit naar een betrouwbaar reisagentschap (erkend door de ABTO) en aangesloten bij het Garantiefonds Reizen (SGR in Nederland) waardoor bij onvermogen van de Tour Operator of onderleverancier (incoming) de klant altijd zijn reis zal kunnen doorzetten.
The China Guide is a wholly foreign owned Beijing based travel agency run by American Peter Danford, a long-term friend and a fellow Rotarian. They specialize in western standard service (no mandatory shopping stops) and guides trained to a high level; the agency aims for quality at a fair price. English speaking travel agents help develop custom private tour itineraries throughout China. Peter’s team has well served several Belgian people for individual arrangements and with a personal service.
The China Guide’s web site features 360-degree virtual tours, professional photography and information to help people select the destinations for their tour. Itineraries for Beijing can be customized and quoted immediately from the web site’s database.
Tours have no hidden costs, meals include unlimited drinks and free bottled water in the vehicle. At local restaurants the guides order according to the taste of the clients.
The China Guide also specializes in organizing educational trips for overseas universities bringing students to China.
Email: book[at] (emails in English)
Christoph Mueller is a Swiss friend, an avid skier and fellow Rotarian. He manages the agency in Beijing.
They organize tailor-made tours for individuals, small groups and incentives all over China under Swiss Quality criteria. The major focus is on serving any client from 3-4 star level up to VVIP.
Some of the special offerings:
– Itinerary absolutely tailored to the needs of the traveler, no matter if individual, small group with special interest or company event/incentive.
– Special interest such as: golfing, skiing, contemporary arts, history, culture, Jewish history, mountaineering / trekking, 4WD, motor biking and Chang Jiang 750 sidecars. They can also provide all necessary licenses and permits for world travelers to pass through China with their own vehicle.
– Special tours which most major companies cannot do: visit in the most important places areas which are not open to the public, world-wide recognized experts (Great Wall, architecture, journalists, medicine, the most famous contemporary Chinese artists), art galleries and much more.
Website with all details:
Contact: cmueller[at]
Easy Tours is een Tour Operator en dusdanig aan het Garantiefonds aangesloten en erkend door de ABTO.
Een paar referenties: Acer Latin America, Janssen Pharmaceutica, een hele reeks regionale Voka delegaties, Prova, CD&V fraktie Vlaamsparlement, VKW, Unizo, Bouwunie, Confederatie Bouw, enz.
Contact: Antoine Noens, Product Director, Easy Tours Belgium, Beijing Office
Email antoine[at]
Antoine werkte 18 jaar voor Best Tours en ontfermde zich ook over Vietnam, Cambodia, Myanmar, Indonesia, Senegal, Mexico, Costa Rica, Nicaragua, Guatemala, Panama, Ecuador, Peru, Argentina en Brazil.
KUONI Destination Management (Beijing) Ltd.
Kuoni Destination Management, part of the Swiss-based Kuoni Travel Group. The office in Beijing is a wholly owned foreign enterprise with a license to operate inbound business into China. A team of 35, headed by Mrs. Veronique Ducassy (MD, French) and Mr. Kris Van Goethem (GM, Belgian), provides services and arrangements not only for leisure individual and group travelers, but also for Meetings, Incentives, Conferences and Events. Clients are from all over the world, with a focus on the European markets. As the group has recently acquired the Best Tours brand from Belgium, Kuoni Destination Management is now also handling their business in China.
Website :
Email : kris.vangoethem[at]
TUI China Travel Co. Ltd.
TUI is well known worldwide and has a large presence in China. For those who are used to their services, a good alternative. An affiliate of TUI AG, the world’s leading tourism group, TUI China was established in late 2003 as the first joint venture with foreign majority share in the Chinese tourism industry. I know the top people in Beijing and they are very professional.
Email: private-tours[at]
China Oriental Dream
Niet volledig duidelijk maar er zou een relatie zijn met Uniglobe – Robins Travel – Wereldwijzer.
Het Beijing kantoor is in the handen van Olivier Sieuw die ook Nederlands spreekt.
Persoonlijke mening: kan ik niet aanraden.
Our consultancy was deeply involved in setting up one foreign travel office in Beijing and advising a major international travel agency on strategies to enter the Chinese market for inbound/outbound travel, which included linking them up with major Chinese tourist companies. (sorry, our clients’ names are kept confidential)
The above entries replace a previous posting after additions and changes. The personal observations are based on personal contacts and feedback. It is not meant to be complete.
Last update: 27 April 2011

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