Food wasted: the horse meat crisis in Europe

The news is overall, talking about the food scandal in Europe where horse meat was used without proper labeling, mostly to save money. There is little health concern, except for some sporadic painkillers that may have entered the horse meat supply chain.
Some may object to eating horse meat but few people talk about that. In Belgium you can find horse meat in shops and most people do not realize that salamis often contains horse meat, to enhance the flavor rather than to save money.
Now what happens? Massive recalls that will lead to all the food being dumped and wasted. What a shame. Why not simply put a sticker on the items to reveal the real content and sell at a big discount instead? I am sure people would buy it, thus avoiding one source of food waste. If others object to the horse meat, they have a choice. In my case, I would certainly object to cat and dog meat (China!) but not horse or donkey meat.

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