Livestreaming in China

Big business

Livestreaming in China is big business.
See here:

Top 5 Apps You Need To Know https://pandaily.com/livestreaming-in-china-top-5-apps-you-need-to-know/ – Posted on July 17, 2020

It is estimated that more than 520 million people watch user-generated livestreams in China in 2020.
In 2019, the total revenue of livestreaming e-commerce industry reached 433.8 billion yuan, and it is expected to increase to 916 billion yuan by 2020. What sets livestreaming apart from other methods of marketing is its straightforward, highly targeted and efficient delivery of real-time content.
The top five:

  1. Inke was launched in May 2015 with the slogan that anyone can livestream and currently has over 25.5 million monthly active users
  2. Taobao Live is Alibaba Group’s dedicated livestreaming e-commerce channel.
  3. DouYu which literally translates into “Fighting Fish”, is an app by DouYu TV and was first launched in 2014. DouYu, the largest game-streaming platform in China, is backed by both Tencent and Phoenix Media.
  4. KuaiShou, literally meaning “fast hand”, which is also known as ‘Kwai’, was first launched in 2011 as ‘GIF KuaiShou’. It changed its name and function to what we know today in 2014.
  5. This #1 app spot should come as no surprise to many, and it rightly belongs to Douyin (or for the uninitiated, Chinese precursor to TikTok).

YINKE

October 2019: Yinke is the leader in the live streaming market in China. It’s the number one Live Streaming APP in China. As of October 14th, it was just ahead of QQ and below Alipay in terms of downloads on the Apple Store.
However, after using it for a while, my Apple shop informed me: “The item you’ve requested is not currently available in the Belgian store”.
Not sure why… I then tried a bit KuaiShou (still working).
I cannot download Douyin. I did try TikTok but not able to “register” and use. Not clear why.

A Wild East

Livestreaming already became a hot topic in 2016, see this China Daily article:
20 December 2016 – Live streaming offers instant fame
By Xinhua | China Daily
http://usa.chinadaily.com.cn/epaper/2016-12/20/content_27722542.htm

See also this article from 2016 where foreigners still appeared:
161016 LivestreaminginChina
Source: WalktheChat

There is/was a lot of strange stuff on livestreaming in China. See here some earlier screenshots, many “trans”, and many girls with a huge following. It’s big business as followers spend (a lot of) money to send “gifts” to their preferred girls (or boys).

I looked a bit around out of curiosity, even tried some posts but then gave up. Not my favorite pastime.

A booming market

More insight on how it started years ago:

“Click state: inside the machine churning out stars for China’s voracious live-streaming appetite.  With revenue set to surpass box office takings, online hosting is big business, spawning an entire industry offering training, work space and even loans for cosmetic surgery to women.”
https://www.scmp.com/news/china/society/article/2087149/click-state-inside-machine-churning-out-stars-chinas-voracious

and:

“China live streaming: Would-be internet stars boost billion-dollar market”
https://www.reuters.com/article/us-china-internet-livestreaming-idUSKBN17E0EV

More to report in next post!

CIFTIS online meeting

Using Womeeting

I was invited by Dongcheng District as one of the few foreigners in Beijing to be part of the CIFTIS online meeting on 4 September 2020, 8 pm. The 2020 China International Fair for Trade in Services (CIFTIS) was co-hosted by the Ministry of Commerce and the Beijing Municipal Government and was held in Beijing from 4 to 9 September.

200901 invitation1

The online meeting was to join the “Global Trade in Services Summit”.
My official name posted was 北京大策略商业顾问有限公司范克高夫.
We were ordered to test the day before. The online meeting also offered English translation (and other languages). We were a total of over 300 online participants.

 

(You can see me in the upper left corner)

Official speeches

The keynote speech was of President Xi Jinping, I noted in particular his insistence on an “open and inclusive environment”.
That was later repeated by Premier Li Keqiang who pledged to develop a better and more open business environment to bolster confidence among foreign investors.
The Summit was featured in many media such as China Daily and South China Morning Post.
See:

4 September 2020 – China pitches services trade fair as proof of ‘unwavering confidence in opening up’ to foreign firms
https://www.scmp.com/economy/china-economy/article/3100142/china-pitches-services-trade-fair-proof-unwavering-confidence
If you can’t use the link: 200904 tradefair

and

4 September 2020 – CIFTIS to drive global economic recovery
CHINA DAILY
http://global.chinadaily.com.cn/a/202009/04/WS5f51786ea310675eafc576a9.html
If you can’t use the link: 200904 CD_CIFTIS

The challenges for the so-called “opening up”

We could not provide feedback or comments during the CIFTIS online meeting, nobody could neither in the Summit.
I wish I could have given my 50 cents of comments to the President.
More about it in a new post. Stay tuned!

INDUS News special on COVID-19

Gilbert on INDUS News, again. A Skype interview for the INDUS News special on COVID-19.

For a “change” talking about the virus. Indus News is the first international news channel of Pakistan.

Watch here: https://youtu.be/9XG9-8CYcsU

Looking at BREXIT in a historical context

The view from a former EU official

See here the text of an informal luncheon address by my friend Michael Graham, former EU official currently living in Beijing, looking at BREXIT in a historical context.
It was addressed in Beijing at a Chinese-American group on 6 March 2017.

The title:
BREXIT AND ITS CONSEQUENCES
PERCEPTIONS AND OUTLOOK IN THE UK AND IN EUROPE
Download here: 170306 Brexitspeechrev3

EU and Brexit

The well researched document gives a unique insight and provides historical data on how the EU was set up and evolved over the years, how the complex interactions between the UK and the rest of the EU changed, how it led to Brexit, and how it could affect the Brexit negotiations. It also explains the underlying causes that lead to the Brexit vote.

No Dunkirk Spirit Can Save Britain From Brexit Defeat
The following article from the New York Times gives a rather sober/somber outlook on what Brexit could mean for the UK: https://www.nytimes.com/2017/07/28/opinion/dunkirk-christopher-nolan-brexit.html

See here two quotes:

A senior ex-diplomat, a man who has spent a professional lifetime building up Britain’s trade and its credibility with investors, is aghast at what the Brexit chaos is doing to our reputation. “The core narrative of the country for the past 40 years has been that we’re stable and politically predictable; the ideal platform for investing into the single market,” he told me. “And now we’re rudderless and in a mess.”

Britain is not an economic powerhouse waiting to be liberated. We are a country of mediocre education and limited skills, whose preening vanity has prevented us from seeing our failings. Our membership in the European Union is not a set of restraints; it is what has been propping us up. If we insist on cutting ourselves off, parts of our economy will start to die.

Does not sound encouraging…

Speaking to Dutch, US and UK MBA

Wagner Executive MBA Sport Management (The Netherlands)

Speaking to Dutch, US and UK MBA this year, see here first our Dutch group. The MBA group visits China about twice a year.
Twelve participants from the Wagner Executive MBA Sport Management – sports managers, led by Prof. drs. Philip Wagner.
As usual, seminar done in Duge Boutique Hotel, on Friday 17 March 2017, duration of about two hours including Q&A.
Theme: A(nother) view on China – Sport in China – China’s challenges

Westfield University

Westfield University (Massachusetts, USA). Group of 15 undergraduate students (International Business) with two professors.
Duration: well over 2 hours with a lively Q&A.
Organized by The China Guide, in the VIP room of Legend Beer (Gongti Xi Lu) on 1 June 2017.
Theme: A(nother) view on China – China’s challenges

Cass Business School (London)

Cass is a regular, usually visiting in summer. On Friday 14 July I talked to a group of about fifty EMBAs, in the Regent Beijing Hotel (Jinbao Street). Duration: about two hours including Q&A.
Organized by Legacy Ventures London, see www.legacy-ventures.com. We work together since many years.
Group led by Dr. Alessandro Giudici, Lecturer in Management, Cass Business School.
Theme: A(nother) view on China – China’s challenges

Along the usual introduction on China, also this:
How is policy formed in China? How are government policies created and which stakeholders are more likely to be involved in its creation? To which stakeholders is the government more likely to be “sensitive”? The underlying big questions: how predictable are Chinese policies and Chinese policy shifts? What direction are they likely to take?
I was lucky that day for two reasons: I managed to go and return without the forecast of thunderstorms. And being so early I had the time to solve an unexpected problem: I did not have a connector for HDMI… The hotel did solve it!